How We Market Your Home

Over the past 270 years, the Sotheby's name has become renowned as the marketer for the world's most valuable and treasured possessions. Sotheby's International Realty, in keeping with this extraordinary reputation, has become a globally recognized leader in the representation of distinctive real estate.

While the current real estate environment is marked with the most affluent buyers of our time, these buyers are also the most sophisticated. To create a true global impact that is primed to deliver over one billion impressions, we have developed a comprehensive marketing strategy to create global connections and establish true consumer engagement worldwide.

Below you'll see how we effectively market our properties.

  • SLSIR vs Other Realtors
  • Print
  • Web/Social
  • Listing Distribution
  • Digital
  • Global Exposure
  • Office Location
  • Why List With Us
  • Why Buy With Us

Sophisticated, High-Gloss Marketing Brochures

For each listing, Sergio Llach Sotheby's International Realty creates a professional marketing brochure. By combining professional photography and attention getting narrative details, your home's brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally.

Cooperative Advertising Strategy

There are an array of options to consider for print and digital advertising through the Sotheby's International Realty Cooperative Advertising program, including impressive media that provide targeted reach and vast global exposure. We advertise in many of the world's most well-known media publications such as the Wall Street Journal, New York Times, International New York Times, Sotheby's Magazine, Country Life, Bloomberg Markets, Financial Times, and more.

View our Cooperative Advertising Brochure

Real Estate listings book

This high-quality publication is much more than a simple sales book. Each edition will feature all of our exclusive listings as well as intriguing content provided by Sotheby’s ®. A physical copy will be distributed to every property owner as well as to every real estate agent in the area. The print edition will come out two times per year, with quarterly inserts to keep listing and property information relevant year-round.

Both the physical and digital editions of the real estate listings book will elegantly present your property locally and internationally to potential buyers and agents. The digital versions will be distributed globally to our entire worldwide network.

Sotheby’s International Realty Brand print advertising.

Brand recognition is key to driving in leads. SIR invests heavily on brand print advertising world-wide in the following mediums:

i. Sotheby’s New York Auction Preview
ii. Sotheby’s Art and Home magazine
iii. Sotheby’s Preferred magazine
iv. Robb Report Home and Style + Collection magazine
v. International New York Times newspaper
vi. Ocean Home magazine
vii. Bloomberg Markets magazine
viii. USA New York Times Home section newspaper
ix. Boston Magazine
x. The Sunday Times newspaper

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

SLSothebysRealty.com

According to a 2012 National Association of Realtors survey 9 out of 10 buyers start their real estate search online. Therefore, it is essential to not only be on the Internet but to stand out as the source of information for those who seek unique homes that equal their lifestyle. SLSothebysRealty.com provides the best web exposure possible, attracting potential buyers through high quality photography, engaging videos, descriptive narratives, and statistics on the local community and home values.

SIR.com

Each of our listings is also featured on SothebysRealty.com which attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of the most extraordinary real estate around the world. In one year, sothebysrealty.com invites:

  • 10,000,000 visits
  • 75,000,000 page views
  • 25,000,000 property detail pages viewed
  • 12 focused minutes per visit
  • 52% visits from outside US

Unique to the Sotheby's International Realty brand is the ability to search for a home based on a certain lifestyle, such as waterfront, golf, beach, private club, etc. In addition, SothebysRealty.com offers 15 language translations and over 40 currency conversions for the international homebuyer.

Top Search Engine Placement

To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.

Our approach is to create results orientated and measured SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to ensure our site is placed in the top results for the most prominent search terms. The result drives the desired, high-net worth clientele to SLSothebysRealty.com.

Lifestyle Websites

WaterfrontPropertySIR.com and GolfPropertySIR.com are lifestyle websites that target a distinct connoisseur while showcasing extraordinary properties and valuable insights into waterfront living and golf course properties around the globe. All of our properties that are located on the water or on the course will receive targeted exposure on these lifestyle sites.

View more on WaterfrontPropertySIR.com

View more on GolfPropertySIR.com

Social Media Exposure SLSothebysRealty

We use social media to connect your home to our vast community of real estate clients and influencers.

Prospective buyers gather a wealth of information on social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. Social media is designed to be an addition to our overall online marketing strategy to drive more consumers to the SLSothebysRealty.com website and provide more opportunities for our properties to be viewed.

Connect with us on

Blog

Keep in touch with us by reading out latest blog articles on real estate trends, lifestyle articles, and upcoming events.

eNewsletter

Our eNewsletter is sent to our sphere of influence including past, current and future clients.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

With nine out of ten buyers beginning their real estate search online, the marketing plan to sell a home must utilize the proper internet exposure. Our approach includes websites far beyond SLSothebysRealty.com and SothebysRealty.com. Each of our listings can be found on the most significant media companies and real estate focused websites in the world, including: The Wall Street Journal, New York Times, International New York Times, The Telegraph, PropGoLuxury.com, and JamesEdition.com.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Exceptional Photography

Over 84% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary online experience utilizing professional photography. This photography further enhances your home's property brochure and marketing campaign.

Video

By 2018, video will represent 79% of all global internet traffic. For some of our distinguished properties, we've created property videos to enhance user interaction and attract more qualified buyers.

Mobile

SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

SIR Mobile allows consumers to view properties on their smart phone or tablet based on GPS location, address, city or zip code. When a user is ready to see a property, the "call" feature connects them directly to a Sotheby's International Realty sales associate. Currently more than 50% of all internet searches are conducted from a mobile device. What this means to you is increased exposure for your home.

To download the free SIR Mobile app, text SIR to 87778, or search for SIR in the app store from your mobile device or tablet.

Interactive Digital Sales Agents

Sergio Llach Sotheby’s International Realty will have digital totem screens in high traffic areas throughout the Dominican Republic where potential buyers can access us anytime, 24 hours per day. These digital representatives are always working and ready to capture leads, thus increasing the chances of our listings being sold.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

International Affiliate Network

There are fifteen (15) primary feeder markets where Greater Dominican Republic buyers originate from. Sotheby’s International Realty ® has offices in each of these fifteen (15) markets as well as over 850 offices in 65 countries world-wide and over 19,000 agents who interact with the most qualified buyers worldwide. Any potential buyer who asks any of these 19,000 agents about buying a property in Greater Dominican Republic is automatically sent to Sergio Llach Sotheby’s International Realty. Additionally, Sergio Llach has personally met and built relationships with the top producing agents from Greater Dominican Republic top feeder market offices, including those in New York, Miami, Toronto, Milan, Moscow, Philadelphia, Atlanta, Boston, New Jersey, North Carolina, Ft. Lauderdale, Greenwich, Palm Beach, Buenos Aires, Lima, Panama and Venezuela.

Sotheby's International Realty

As an affiliate of Sotheby's International Realty, Sergio Llach Sotheby’s International Realty has access to a global footprint unmatched in the Greater Dominican Republic market. Our network currently consists of more than 19,000 sales associates located in approximately 850 offices in more than 65 countries and territories worldwide.

Unlike many local real estate firms, the Sotheby's International Realty brand has representation in "like" markets around the globe that act as catalysts for one another in generating clients and customers.

Sotheby's

A Collaboration that truly sets us apart.

The collaboration between realty and auction utilizes a combination of unique and exclusive marketing efforts that provide targeted exposure to a coveted and influential audience.

The gift we have been given is the tradition, character and equity of the Sotheby's brand name. Our client's benefit from this brand recognition as the marketer of the world's most valuable and prestigious possessions.

View more on the Sotheby's Auction House

eGallery

The Sotheby's International Realty eGallery is a real time, dynamic property slide show designed to provide worldwide reach to our properties. eGallery is displayed on high definition screens in the Sotheby's International Realty and Sotheby's auction house locations around the world.

Sotheby's Magazine

At the heart of our partnership, the Sotheby's International Realty brand and the Sotheby's Auction House have entered into a literary collaboration, publishing the new magazine, Sotheby's Magazine Art & Home. The larger format magazine enriches readers with sophisticated content to showcase our listings alongside some of the most impressive possessions in the world. We advertise in this publication to provide exposure for our properties to Sotheby's Auction House top tier clientele.

WE ARE: Marketing Beyond the Extraordinary

Putting all these elements together to work for you is what really makes it special. We have been fortunate enough to have a track record to prove that it works. And this is only a sample! If you have any questions regarding how we can market your home, please feel free to contact us.

Santo Domingo city office

All of our listings will be on-display at our Santo Domingo city office which boasts and extraordinary location on the “Fifth Avenue” of Santo Domingo, next to Blue Mall. Sergio Llach Sotheby’s International Realty will have a full time staff in this exquisite office.

In addition to a magnificent location, this office will also have a dedicated local properties showroom, a dedicated Miami properties showroom, a dedicated New York properties showroom, and in the future a dedicated Europe properties showroom. This highly trafficked location with tremendous frontage and exposure will ensure that a highly qualified and consistent traffic of local brokers and potential buyers visits to inquire about all of our listings.

Local Co-Broker Network

Just as good as an office, maybe better, over the past 15 years Sergio Llach has built an effective network of co-brokers and agents working within the various resorts and the Dominican Republic. Sergio Llach Sotheby’s International Realty cooperates with all co-brokers regardless gender, race, national origin, religion, age, marital status, or disability. SLSIR agents are encouraged to always cooperate with third party agents and to share commissions. Local co-brokers have access to real buyers. Your property will benefit from having consistent exposure to the entire local co-broker community.

Why List With Us?

As your Broker, we will do the following:

Selling your home can be a complex process. Our seasoned listing agents will help you with the entire home selling process. By providing you with a listing agent, we will help you get the best price for your home and help sell it in the fastest possible timeframe. Selling a home in the , or any other area means a comprehensive plan must be in place. If you select a listing agent from us, we will:

  • Provide you with a free home valuation to help determine the value of your home.
  • Review comps in the area to show you the latest happenings.
  • Negotiate on your behalf to receive the most money for your property.
  • Network with other real estate professionals in each local area to find the perfect buyer for your home.
  • Arrange showings of your home that work in conjunction with your schedule.
  • Advise you how to best prepare your property for potential buyers to view.
  • Engage in a comprehensive advertising campaign to give your home the ideal amount of exposure.
  • Utilize technology, including our personal web site, to showcase your property to other real estate agents along with potential home buyers.
  • Work with you through the complex paperwork and legal issues that can impact the sale of your home.
  • Represent you in a manner that is both professional and thorough.
  • Tailor the sale of your home to the area of your property and each of its unique features.
  • We provide you with Real-Time Statistical reporting so that you always know exactly where your property is being marketed and viewed, world-wide.
Are you considering selling your home? We can help.

Please fill out the simple home sellers request form below to receive a free analysis of your home. Please note, there is no obligation and your information will be kept strictly confidential.

Why Buy With Us?

As your Broker, we will do the following:

  • We are familiar with the process of buying a home and can explain things to you.
  • We will assist you throughout the entire home buying process.
  • We will engage in a thorough review of all local homes for sale and will schedule time for you to view these properties
  • We will help negotiate on your behalf to get the best possible price for your new home.
  • We will provide you with a comprehensive review of the local homes market.
  • We will help you understand the quality of our local schools.
  • We can set up appointments for you to see the local homes that interest you.
  • We will help you complete all the necessary paperwork when it comes time to make an offer.
  • We will be there at closing to answer your questions and make sure everything runs smoothly.
Let Us Do The Work!

Please fill out the form below and our staff will contact you as soon as possible.!